We’ve all seen advertisements across multiple media outlets about how alcohol, beer, or wine is a sign of a good time. From sappy to fun commercials, a person can enjoy an alcoholic drink on almost any occasion.
The pandemic took this to the next level. Instead of going out to a restaurant or bar, people across the country started purchasing alcoholic beverages to enjoy at home.
For reference, data from Statista.com shows that in December 2019 alone, there was an estimated $6.326 billion dollars in retail sales from liquor stores in the United States. Compare that to December 2020, where the estimated retail sales in the U.S reached $7.366 billion dollars. That’s a little over $1 billion dollar difference in one year.
Monthly retail sales of beer, wine, and liquor stores
in the United States from Sep 2019 to Feb 2021
As alcoholic drinks increased the past year, non-alcoholic beverages will also make a considerable impact in the very near future.
In a recent study from Fact.MR, “sales of non-alcoholic wine are expected to reach US$ 1.6 Bn in 2021. Increasing consumption of alcohol-free wine will improve the demand, registering growth at an impressive 10.4% CAGR through 2031.”
Cannabis Infused Non-Alcoholic Beverages
The fact that non-alcoholic beverages ( especially non-alcoholic wine ) has been on an upward trend, innovation in this market is bound to explode. With recent nation-wide legalization occurring in some states, it was only a matter of time these would be fused together.
Now, pair that with a nation that has been leaning towards low-calorie, low-carbs, healthier alternative drinks like Genesee Light, Yuengling Light Lager, and the wildly popular Michelob Ultra. Sales of non-alcoholic infused drinks are surging, capturing almost 50% of total demand.
At the moment, this sector is driven largely by private-label companies and start-ups that are banking on the popularity and medicinal advantages of cannabis. Some of these beverages include:
- Grainwave Belgian-Style White Ale from CERIA Brewing Co.
- Pale Haze THC-Infused Beer from High Style Brewing
- Grenache Blend Rosé from SipCozy
- Tet & Tonic canned Cocktail from Artet
As nation-wide legalization looms on the horizon, this sector will continue to grow. Non-alcoholic drinks used to be discarded and the butt of many jokes. So we ask you:
As we see an uptick trend of these drinks, will you be giving it a shot?
Do you believe it’s a fad that will disappear?
Are Cannabis infused drinks the best option for non-alcoholic beverages?